Education

New York University
  • B.S. Media, Culture, and Communication May 2017
  • GPA: 3.69/4.00
  • Awards: Dean’s List, University Honors Scholar, President’s Service Award
Reforge Fall 2018 Growth Series November 2018

Skills

  • Languages: Fluent in Mandarin; Conversational in Cantonese
  • Programming & Web: HTML, CSS, JavaScript, React.js, Ruby on Rails, SQL, Google Analytics, Optimizely
  • Software: Microsoft Word, Excel, Adobe Photoshop, Illustrator, Sketch, Invision, Salesforce, Zendesk

Certifications

Professional Experience


Growth & Content Jun 2017-Present
  • Collaborate with engineers and designers to implement A/B tests on landing pages; increased conversion by 23%
  • Lead the A/B testing of app store listings; increased iOS conversion by 22% and Android conversion by 15%
  • Develop content strategy from sratch and manage freelancers to produce content; increased blog traffic by over 600%
  • Produce and optimize content for a variety of industry verticals; increased organic blog traffic by 30%
  • Redesigned homepage and user dashboard with lead UX designer; decreased bounce rate by over 20%
  • Lead weekly A/B tests to optimize Facebook campaign performance; decreased cost per install by 30%
  • Manage and optimize Snapchat campaigns; making it our highest-converting acquisition channel to date
  • Initiated retargeting campaigns to re-engage dormant users on Facebook; increased actions per user by 40%

User Experience Design Intern Feb 2017-May 2017
  • Create competitive analysis of map-based web platforms to benchmark product and understand user needs
  • Conduct user interviews with early adopters to develop use cases and identify customer pain points
  • Establish user personas for all existing and target users and determine use case overlaps between personas
  • Design mockups to prototype product features and wireframes to map out user flows and interactions

Product Management Intern Sep 2016-Dec 2016
  • Organized and participated in 40+ user interviews to collect user feedback and validate product prototypes
  • Audited website and product user experience to discover customer pain points and opportunities for optimization
  • Analyzed visitor data from Omniture and presented page traffic and conversion trends to the Product team
  • Created user documentation for internal newsletter scheduling applications for various company stakeholders

Digital Marketing Intern May 2016-Aug 2016
  • Recommended a campaign management solution meeting all business requirements of the marketing team
  • Analyzed key performance indicators to compare paid search channel performance year over year
  • Launched 15+ Facebook Custom Audience campaigns to target customers based on historical purchase behavior
  • Categorized web tracking codes to improve visitor source recognition and landing page optimization

Communications Intern Feb 2016-May 2016
  • Provided actionable insights based on Facebook and Twitter analytics to optimize digital content strategy
  • Developed an annual social media calendar template for company to schedule recurring posts throughout the year
  • Performed competitor analysis of rival marketing efforts to identify strategic opportunities and threats

Web Development Intern Jun 2015-Jul 2016
  • Developed a web application in Ruby on Rails for local musicians to share their music and social media profiles
  • Created and presented lookbook concepts and content strategies for Nike Tech Pack Fall 2015 product launch

Leadership Experience

New York University Steinhardt
International Programming & Advocacy Committee May 2016-May 2017
  • Plan and promote two events per month to celebrate and engage international diversity within the student body
  • Provide advisement to address international student issues and assist in new international student orientation

Brother, Executive Board Sep 2013-May 2016
  • Performed 20+ hours of community service each semester, e.g., volunteering at park clean ups and soup kitchens
  • Educated 70 members in the history and principles of the fraternity by planning and leading weekly pledge classes
  • Recruited 30+ prospective members for Spring 2014 by organizing 5 social events during recruitment week